Yes, you’re right. This is indeed www.NatSoRoPro.org, the website of the National Society For Rodent Professionals (NatSoRoPro). Since 1995 NatSoRoPro unites everyone who is professionally involved in rodents, ranging from veterinarians to scientists and from caregivers to exterminators.
Victor Van Wely has no use for social media. But now the executive director of NatSoRoPro is facing the biggest challenge yet in his career: organizing the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim?
In this exciting and entertaining ‘management novel’, Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success.
Will these insights come in time for the NatSoRoPro? Are they able to save the conference? Why is Victor invited to a late night TV show? And what is the role of his guinea pig in all this?
Overview of all available formats
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What readers say about the book Trending Topic:
- ~ Jurgen de Ridder, Senior Consultant
And suddenly it was four o'clock in the morning. I had to go to sleep, but I'd rather read, because it was too exciting.
- ~ Joëlle Staps, Director Nevobo
I am very critical ... but this book is very readable and has a good storyline. I found it remarkably recognizable and educational. - ~ Geraldine Huybrechts, Event- & Project Manager
It’s an intensive course of social media, whether you're advanced or a layman.
- ~ Mireille van den Dop, Convention Manager
There is no stopping in reading this novel. It is very realistic and recognizable. There are many practical tips given without it turning boring or scholarly. - ~ Mathijs Vleeming, Communication Strategist
At first I was skeptical about a management book as a novel, but soon I was grabbed by the story. Storytelling at its best!
Interview about the book Trending Topic:
Read chapter 1 of Trending Topic:
Chapter 1. All or nothing
Keep ReadingThursday – 20th of August 2015 83 days until the conference 153 registrations ‘Meditating, are we, Victor?’ Upon hearing Jacques Lodewijks’ deep voice, Victor Van Wely quickly lifted his feet off the radiator. He turned his leather desk chair...
Social media novel ‘Trending Topic’ translated by popular demand
Keep ReadingThe Netherlands, April 18, 2016 – After raving reviews in the Dutch media, publisher HCIBS had ‘Trending Topic’ translated into English. The official launch of this management novel will be on April 19 at IMEX in Frankfurt. The first...
Meet the team of NatSoRoPro:
Martine Zuidam
Conference manager
Find out moreFor years I have been working as an office manager in a commercial company, where I organized small events, such as client meetings and product launches. I took care of the venue, speakers and catering. I have a keen eye for detail and I always have everything under control. When I was 34 years old I had my first child, […]- E: Martine@NedVerKna.nl
- P:+31208114835
Catja van Loon
Social Media Intern
Find out morePeople say that I’m smarter than I realize myself. I learn quickly. Very excited, crazy about animals and fashion.- T: @CatjavLoon
- E: Catja@NedVerKna.nl
- P:+31208114835
Casper de Vries
Communication & PR manager
Find out moreWhile studying communication science, I did an internship for National Society For Rodent Professionals (NatSoRoPro) and never left. Sometimes I’m a little frustrated, I see that social media offers many opportunities, but I don’t have the time to adapt it and furthermore my director doesn’t encourage me. So dutifully I make the newsletters, the quarterly magazine, minutes, and I try […]- T: @Casper_Vries
- E: Casper@NedVerKna.nl
- P:+31208114835
Victor van Wely
Executive director
Find out moreExecutive director of the National Society For Rodent Professionals (NatSoRoPro). I am a great animal lover and always wanted to become veterinarian. Unfortunately, I was just not smart enough to go to that specific college (physics / chemistry spoiled the fun). Instead, I went to the university of applied sciences and later got my MBA at the Rotterdam School of […]- T: @VivaWely
- E: Victor@NedVerKna.nl
- P:+31208114335
Order ‘Trending Topic – We have to do something with Social Media #ButWhat’ today!
The book is available in different languages and in many forms: paperback, ebook or audiobook. Please click the button and find out where and how you want to order and download yours.